Three Skull Hard Seltzer is a company that brews hard seltzer, with skateboarders and surfers being their main audience. The branding gives off a rebellious and loud tone, with bright colors and graffiti-like illustrations bringing out said tone. Above is the brand visualization for Three Skull Hard Seltzer, which includes the logo, color palette, illustrative style, typefaces, and mock-ups to show off the branding.
Click on each image to expand and learn more about each design.
Product showcase mockup. Three Skull's colors and graffiti adorn the wrapper of the metal cans. Each color was used to reflect the flavors assigned to each can of hard seltzer.
Three Skull's tone is loud and confident to back up its rebellious and active attitude.
Laptop Mockup. Depicted is the first section of the website the viewer will see when visiting Three Skull's website. The viewer can click on the smaller cans to learn more about them.
Single Can Showcase. While Three Skull's style is very illustrated, photos of tropical leaves and fresh fruit are paired with the design to emphasize the flavor and the crisp taste of the drink.
Skateboard Ad. Skateboarding inspired the branding and direction of Three Skull, as the sport itself gives a sense of rebellion and freedom.
Process Sketches
Wildberry Can label.
Process Sketches
Mockup list, site requirements, audience, logo ideas, pattern ideas, and to-do list.
Three Skull Hard Seltzer site rough design.
