Queensbury Aquarium is located in Rochester, NY. They needed new designs, illustrations, and other collateral to showcase their most popular marine life.
Click on each image to expand and learn more about each design.
Aquarium Posters of the Clownfish and Jellyfish.
Aquarium Posters of the Spotted eagle ray and Loggerhead Turtle.
Aquarium Posters of the Red lionfish and Oceanic whitetip.
Aquarium light pole banners.
Visitor brochure. I found it important to add the most colorful photos of the fish to show off the aquarium's beautiful collection of fish.
Aquarium Map. The hardest part of this was recreating the floor plan of the aquarium. I wanted the inside to have a more simple design for readability.
Fish stickers.
New parking sign that includes the clownfish illustration.
Aquarium postcards.
Aquarium Posters
The Oceanic whitetip design is my favorite illustration due to the shark's posing and the addition of the fish.
I wanted to add a yin and yang theme to this one due to the black and white variation of the clownfish.
The lionfish was the hardest one to design due to the amount of patterns and colors that adorn the fish.
The eagle ray stands out to me due to the subtle shading on the body and the pattern that adorns the ray's body.
For the Loggerhead, I wanted to emphasize the scaly texture on the turtle's flippers and head.
The jellyfish was the most complex fish to design due to the oral arms and the color scheme.
Sketches and Process
Sketches used to design the main aquarium animals.
Poster and postcard layouts.
Layout and design of the brochure and aquarium floor plan.
