Language
Finding the language for the brand was an interesting obstacle compared to researching the region this popcorn would be based in. To help narrow it down,
I took the worst parts about my region, and used them as a base for my taglines. Said characteristics revolved around salt, wildfires, cocaine, and diacetyl (a chemical in popcorn bags that can give you popcorn lung).
I took the worst parts about my region, and used them as a base for my taglines. Said characteristics revolved around salt, wildfires, cocaine, and diacetyl (a chemical in popcorn bags that can give you popcorn lung).
Fonts
For color and fonts, I wanted something grimy for each popcorn flavor. I kept the fire flavor (Poppin' Purgatory) relatively normal, but I wanted to experiment with the other flavors. While some colors were modified and scrapped during the design phase, the fonts were used more consistently.
Packaging
To ease the process of making a dieline, I referenced a Orville Redenbacher's popcorn box. For the ingredients, warning labels, blurb, and barcode; I wanted to add small easter eggs and snarky messages to reflect the brand language.