News10 is a TV station that covers the Capital District of New York. As a Graphic Artist, my job was to create various animations, graphics, and promotional material that aligned with the station's branding.
Please click on each image to expand.
Full Scale Graphics (FSGs)
Full Scale Graphics are images that display quotes, show titles, dates/information, etc. They are usually made for the 4:00pm show on the same day, and are requested by news directors and anchors. Some of these graphics are requested early, while some had cutthroat time constraints (with some needing to be made in 15-20 minutes).
Motion Graphics
OFF THE BEATEN PATH SCRAPBOOK
YOUR LOCAL ELECTION HEADQUARTERS OPEN
AMERICAN RED CROSS INFO ANIMATION
GLOBAL TECH OUTAGE
BACKPACK GIVEAWAY SCHEDULE ANIMATION
OPIOIDS IN THE CAPITAL REGION
NEWS10 SUPERBOWL LOGO ANIMATION & CAMPAIGN
This campaign started as a single logo animation for the 2025 Super Bowl. The animation was inspired by the SONY logo's animation. This Super Bowl animation played just before the game started.
This animation was so beloved that I was tasked to lead a logo campaign and create a unique animation for every holiday and sport event NEWS10 would broadcast. Each animation uses the same logo animation, but each one has a small gimmick that references the holiday/sport.
Advertisements/Display Ads
Backpack Giveaway & Coats for Kids
News10 participates in the Backpack Giveaway, as well as Coats for Kids. These events involve giving away new and/or donated coats and backpacks to children who need them. I was tasked with creating posters, ads, as well as the new logo for the upcoming events for next year.
Due to an anchor leaving, I was tasked with using Photoshop to edit out old posters and replace them with the updated one.
I ended up editing the new version of the poster onto already recorded videos.
I ended up editing the new version of the poster onto already recorded videos.
The logo needed to be used for many mediums. These mediums included on-air monitors, billboards, print, and social media. This required it to be read and understood quickly. I made the logos black & white at first to assess the silhouette. We rejected the snowflake but stuck with the zipper and the sans serif font. Later, the colors were chosen and the logo was further boiled down.
Evolution of the Logo: Coats for Kids's logo needed to be used for many mediums. These mediums included on-air monitors, billboards, print, and social media. This required it to be read and understood quickly. I made the logos black & white at first to assess the silhouette. We rejected the snowflake but stuck with the zipper and the sans serif font. Later, the colors were chosen and the logo was further boiled down.
The poster on the clothes bin isn't actually there, it was rotoscoped frame-by-frame to make it appear in the space and obscured by the woman.
The poster here also isn't real.
2024 Solar Eclipse Package
One of the first major projects I had to do for news was to create a package for the 2024 solar eclipse. These involve animation that introduce and close out the show and full-scale graphics.
WTEN+
WTEN+ is Channel 10 in app form. This app is used on smart TVs Such as Roku, FireTV, Apple, and Samsung TVs. I was tasked with designing the final logo for the app (below), as well as creating logos, intros, and in-betweens/pushes for various shows exclusive to the app.
518 After Five
518 After Five is a WTEN+ show that discusses places and activities within the 518 area that you can visit/do after work. I was tasked with making an open and pushes for the show. Due to the show discussing things during the late afternoon after a long day at work, I wanted to have the mood be relaxing and laid-back.
For the pushes, I was inspired by Adult Swim's bumpers that are played during commercial breaks. The pushes were praised for being on-brand for Albany and leaning away from NEWS10's traditional pushes, without breaking away from the branding completely.
Bits & Boards
Bits & Boards is a show that covers both traditional board games and video games, particularly e-sports. Originally called 'Across the Board', this logo was particularly hard to design due to the show's wide scope. It was difficult to make a logo that didn't lean too hard into either the video game or board game theme. The title didn't help either. To fix this, we renamed the show to 'Bits & Boards', and was able to create a logo that catered to both game types. Depicted is a joystick with a 20-sided die (inspired by Dungeons & Dragons) affixed to the top.
Made in the 518
Made in the 518 is a show that covers small local businesses within the 518 area. They cover the foods they make, the art they create, or other things they make or sell.
For the logo, I was inspired by 'Made in the USA' stickers and stamps. Most Americans prefer to buy things that are made in the US, as it represents quality and supporting their fellow American. A stamp feels like a final/official mark, something that can't be smudged or easily wiped away. Because of that, I made the logo stamp-like.
