News10 is a TV station that covers the Capital District of New York. As a Graphic Artist, my job was to create various animations, graphics, and promotional material that aligned with the station's branding.
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Full Scale Graphics (FSGs)
Full Scale Graphics are 1280x720 images that display quotes, show titles, dates/information, etc. They are usually made for the 4:00pm show on the same day, and are requested by news directors and anchors. Some of these graphics are requested early, while some had cutthroat time constraints (with some needing to be made in 15-20 minutes).
Motion Graphics
Advertisements/Display Ads
Backpack Giveaway & Coats for Kids
News10 participates in the Backpack Giveaway, as well as Coats for Kids. These events involve giving away new and/or donated coats and backpacks to children who need them. I was tasked with creating posters, ads, as well as the new logo for the upcoming events for next year.
Due to an anchor leaving, I was tasked with using Photoshop to edit out old posters and replace them with the updated one.
I ended up editing the new version of the poster onto already recorded videos.
I ended up editing the new version of the poster onto already recorded videos.
The logo needed to be used for many mediums. These mediums included on-air monitors, billboards, print, and social media. This required it to be read and understood quickly. I made the logos black & white at first to assess the silhouette. We rejected the snowflake but stuck with the zipper and the sans serif font. Later, the colors were chosen and the logo was further boiled down.
Evolution of the Logo: Coats for Kids's logo needed to be used for many mediums. These mediums included on-air monitors, billboards, print, and social media. This required it to be read and understood quickly. I made the logos black & white at first to assess the silhouette. We rejected the snowflake but stuck with the zipper and the sans serif font. Later, the colors were chosen and the logo was further boiled down.
2024 Solar Eclipse Package
One of the first major projects I had to do for news was to create a package for the 2024 solar eclipse. These involve animation that introduce and close out the show and full-scale graphics.
