Fire Chicken is a restaurant that prides itself on locally-sourced ingredients and giving its patrons a good time.
Branding
Secondary Logo
Secondary Logo
Quick Brand Guidelines Sheet
Quick Brand Guidelines Sheet
Fire Chicken's visual identity is meant to reflect the intense and vibrant atmosphere of the restaurant; as well as the food. The illustrative style has a hand-made style to reflect the restaurant's pledge to source their ingredients locally.
Packaging
Collateral
Inside menu & cover.
Inside menu & cover.
Apps & salads
Apps & salads
Bar
Bar
Desktop, mobile, and tablet website protoypes. For the menu, the idea was that the user clicked on on the menu titles and the stove dial would turn and show said food items. The idea behind the design was to add a bit of interactivity and to keep clutter off the screen.
Desktop, mobile, and tablet website protoypes. For the menu, the idea was that the user clicked on on the menu titles and the stove dial would turn and show said food items. The idea behind the design was to add a bit of interactivity and to keep clutter off the screen.