Fire Chicken is a restaurant that prides itself on locally-sourced ingredients and giving its patrons a good time.
Branding
Secondary Logo
Quick Brand Guidelines Sheet
Fire Chicken's visual identity is meant to reflect the intense and vibrant atmosphere of the restaurant; as well as the food. The illustrative style has a hand-made style to reflect the restaurant's pledge to source their ingredients locally.
Packaging
Collateral
Inside menu & cover.
Apps & salads
Bar