Crollare is an Italian cookie company that prides itself on making organic and homemade cookies, with the motto, "The real thing, nothing less." Crollare's name translates to "to crumble", which is a nod to the sound the cookie will make when the consumer's takes a bite. Crollare was founded in the 80s, which inspired its visual style to be based off the Memphis Design, created by a group of Italians known as the Memphis Group. The style is known for its bright colors, geometric shapes, and heavy use of patterns.
Click on each image to expand and learn more about each design.
Shirt Mockup. Crollare has a selection of apparel that uses their colorful shape pattern to adorn the white space of the shirt.
'Just Can't Contain Them' ad. Much like Crollare's wild and vibrant colors and patterns, their cookies match this personality as well, with cookies that refuse to be locked in the box.
Cookie Box Mockup. Crollare's stands out from other companies by using colors not commonly used in cookie packaging. Due to Crollare's Italian origins, they embraced the Memphis Design of the 80s. Said design originates in Italy and is known for its bright colors and heavy use of geometric shapes.
Crollare business cards. Crollare's photographic style for their products follows a top-down and numerous approach, allowing the viewer to see the tiny details. The use of the same product being lined up next to one another creates a pattern of its own, following the pattern-like illustration style.
Crollare Website
Process Sketches
Crollare Website rough design.
