Cloud9 is an airline company that emphasizes comfort for their passengers at an affordable price. For this project, a logo, branding, ads, a landing page prototype, and collateral was needed.
Click on each image to expand and learn more about each design.
Branding
Brand Guidelines Cover.
Logo Rules and Violations.
Cloud9's branding was inspired by the design style Frutiger Aero. Frutiger Aero is an early 2000s design style that emphasized nature, cloudy skies, and lots of cool colors such as green and blue. This design helped build Cloud9's photographic style, color palette, and voice. Cloud9 puts a heavy emphasis on the sky and the clouds that inhabit it. The logo is round and depicts a plane shooting through a white space. The colors represent the sky and how sunrise and sunsets can bring out calming purples and striking pinks. This reflects on Cloud9's mission for maximum comfort whilst flying, but also providing around-the-clock nonstop flights.
Advertisements
Cloud9's Signature Strawberry Ice Cream Ad.
Nighttime Ad showing off Cloud9's non-stop flights.
Moon Ad.
Skyway Ad showing off Cloud9's non-stop flights and their extensive flight path limit.
Cloud9's ads rely on the beauty of the skies and stars, with a hint of surrealism sprinkled on top. Photo and type manipulation, as well as unusual layouts define Cloud9's ads.
Design Collateral
Mini pretzel packaging.
Food menu cover.
Menu mockup.
Luggage tags.
Website mockup.
Plane paint-job mockup (side).
Plane paint-job mockup (angled).
Much like the ads, puffy clouds make their presence known throughout the packaging and other collateral.
Process (logo)
Other logo prototypes and final design. I tried more classic designs such as the plane making a hole to form the 9, as well as the head of the plane forming a cloud. They too didn't work out until I figured that having the plane form negative space in the center of the 9 would work perfectly. I used Atari's font for the base of the logo and rounded the edges. This made the logo more bouncy and more cloud-like.
Word web and older logo versions. I experimented with using cloud vortexes to fill in the c, l, and o of Cloud9, but it didn't work out as I planned.
The logo was the most challenging due to Cloud9's branding and what they represent. I experimented a lot with vortexes due to their relation with clouds and how they created the c, l, and o of the logo so nicely. It ended up not working out as I planned. I tried more classic approaches such ad the plane being shaped like a cloud and the plane shooting through the 9. I felt that these were too cliche and boring. I decided to go with the 'plane-going-through-the-9' approach instead. It gave the logo a nice shape, made the plane look like it was going through a white cloud, and was easy to take apart and manipulate.
